The fashionista’s fascination for everything ‘vintage’ has once again led to a revival of cosmetics and fragrances, borne out of the retro years. The spirit of innocence, free love and playfulness influenced many a fragrance of the 60′s, however few survived the couture class of the 80′s and 90′s. One of the few exceptions was Loves Baby Soft – now one of the most popular vintage House of Dana fragrances. Often described to have a playful, powdery youthfulness to it’s aroma, Love’s Baby Soft is a-typically a nostalgic sweetener harking back to an innocent era; many noting how it’s candy-like scent reminds them of childhood or pre-teen years.
Diverse Demographic Appeal
The distinctive baby pink liqueur and pale pastel packaging may scream little girl innocence, however Love’s Baby Soft was actually designed for the 20-something woman in 1974. First connotations of the name may allude to baby-powder, yet Love’s Baby Soft is less baby, and more powder-fresh. Think along the lines of a subtle floral, slightly sweetened with a hint of parma violets; a crispness that lifts the fragrance from a simple musk, and you’d be on the right track.
A Buoyant Blend
Key to Baby Soft’s consistent popularity has been the delicate nature of it’s fragrance. Base notes of light musk, patchouli and vanilla provide a sweet, powdery fixative for the addition of jostling florals such as lavender, geranium and jasmine. Lavender in itself is immensely powerful as a top-note, therefore vanilla takes the edge off with a sweet linen-like crispness any ‘girlie girl’ would love.
Love’s Baby Soft denotes a youthful fragrance with a playful texture, and it certainly lives up to ultra-feminine expectation. But rather than being the over-powering sickly sweet scent one would associate with adolescents wanting to be noticed, Baby Soft is surprisingly silky and subtle. Musk and patchouli have long been used by perfumers to enhance the longevity and sillage of a scent. It’s perhaps for this reason that many concur Love’s Baby Soft to be a subtle, stay-put fragrance that doesn’t fade after the dry-down. Nor is reapplication required every 2-3 hours. The sillage is subtle, yet sweet, therefore very noticeable if applied to the pressure points (e.g behind the ears or décolletage.)
Modest, Yet Alluring
Despite it’s abundantly powdery discern, Love’s Baby Soft is far from a weak or misty scent. Created to essentially capture feminine innocence within a bottle, the slight hint of musk and patchouli ensures that the fragrance works with the skin, and remains consistent throughout the day. It’s the captured kind of playful innocence that encourages people to second guess, look a little closer, lean in a little further just to breathe in such sweetness. It certainly lives up to it’s 1974 advertising slogan: “Because innocent is sexier than you think”!
Baby Soft fanatics tend to be of united agreement when it comes to the nostalgic power of this fantastical fragrance. It harks back to a carefree age when girls could be natural, undefined and free to explore their femininity. The soft twist of lavender adds a floral tartness, that connotes lazy summer days spent playing wild and free in rural fields. By contrast, the simmering base notes combine to give Love’s Baby Soft a gentle kick in the grown-up direction.